As the Community Manager of Kraft Dinner (Kraft Macaroni & Cheese), I worked closely with creative team to hone in on audience demographic to create content that would resonate with our audience and help them "let their fun out". The collaboration produced some deliciously zany content narratives that included a KD Pool Party made entirely out of noodles and condiments, KD Caricatures (fans submit photos of themselves to be transformed into KD superheroes), KD Fun Shop (a live-action KD Fun House), and a surprise and delight delivery to Shaquille O'Neal (who we heard was a big fan of "Shaq N Cheese").