At Curology, I led the editorial content marketing strategy across key digital channels, including the website, SEO, and email lifecycle. I drove the development of an educational resource hub with a blog and in-depth patient guides, crafted go-to-market campaigns for new products and services, and spearheaded the relaunch of Curology's email newsletter and YouTube presence. Additionally, I restructured the brand’s organic social media strategy and operations on platforms such as TikTok, Instagram, Facebook, and YouTube, enhancing engagement and streamlining content processes.

Live writing samples include:

Ingredient Spotlight: Snail Mucin

How to Create a Self-Care Routine That Sticks

Curology Skinscopes (2023)